Men often say they like it when women wear little to no makeup, but this can be frustrating for women since the idea of “natural beauty” is a total paradox if our makeup-free features don’t already fit society’s narrow definition of beauty.
For instance, we want women to be beautiful, to have clear-looking skin, rosy cheeks, long eyelashes and eyes that “pop”, but we also tell women that too much makeup is bad, ugly, or looks “cheap”.
So how do we look beautiful while still appearing to be natural beauties when most of us were not born with perfectly clear skin, long lashes and full, pouty lips?
The trick is to spend some time designing a makeup aesthetic that feels right to you. Makeup should help you feel confident and beautiful, not awkward or overdone, and only you can define that for yourself. The process of trial and error is usually the best way to do this.
Just as we recommended with skincare, subscribing to a beauty box subscription can give you an opportunity to try lots of different looks, as can taking advantage of free makeovers at beauty supply stores and department store makeup counters.
No matter what, be sure that your foundation or base perfectly matches your skin tone (this may mean having two or three different shades depending upon the time of year and your sun exposure), that your skin is well moisturized before you apply it, and that your products aren’t contributing to skin problems like acne or dry, irritated skin.
Beyond that, do what makes you feel good and feel like your best self. If that’s a 20-step makeup routine, then great! If that’s a little mascara and some lip gloss, that’s wonderful, too.
Your natural beauty comes from inside of you — your smile, your personality, and the sparkle in your eye, and that is what you really want to enhance with your makeup.
7. Add a little shimmer to your glow.
There are many ways to highlight your natural beauty with makeup, but one of the easiest and most universal is to use a product that has a bit of shimmer or strobing effect on your cheekbones, under your eyebrows and along your jawline. You can even add a little to your collarbones.
Unless you are an expert at contouring, keep the effect minimal by blending a shimmer cream with your foundation, BB or CC cream, or moisturizer. A favorite that is well-balanced for a daytime look is MAC’s Strobe Cream. You can mix it with cream blush if you’re good with a makeup brush or just tap and blend it gently along the tops of your cheekbones with your finger tips.
Healthy skin glows naturally, and your shimmer should replicate that — not give the effect of glitter on your skin.
8. Gently curl your eyelashes.
The human eye is naturally attracted to long lines, which is why long, dark eyelashes are so captivating. Yet very few of us are born with long, sooty lashes like we see in magazines and on models.
If you’d like to naturally draw attention to your eyes where your personality can really shine through, try curling your eyelashes!
Eylash curlers can be intimidating at first, since they look like a complicated contraption or a medievil torture device.
In reality, they’re pretty simple and as long as you are gentle, you can’t really screw it up.
For maximum effect, apply mascara after curling.
9. Invest in a professional eyebrow shaping.
Find a well-reviewed aesthetitian who is known for being great at brow shaping and schedule a visit. Sure, you can do it yourself with tweezers (don’t try to wax your own eyebrows, as wax is too imprecise and prone to big mistakes), but aesthetitians are taught to study your whole face and take in your bone structure before removing any hair.
A great brow shaping can make your eyes pop, make you look well-rested, and help add balance to your features.