In the study, 854 male and female subjects viewed a series of male head shots that had been digitally altered to exaggerate or minimize masculine traits.
The participants then answered questions about how they expected the men in the photos to behave.
Overwhelmingly, participants said those with more masculine features were likely to be risky and competitive and also more apt to fight, challenge bosses, cheat on spouses and put less effort into parenting.
Those with more feminine qualities were seen as good parents and husbands, hard workers and emotionally supportive mates.
Despite all the negative attributes, when asked who they would choose for a short-term relationship, women still selected the more masculine looking men.
2) The Challenge.
The possibility of converting a Bad Boy from a serial playboy into a loving, supportive, feeling man was a strong pull for Bad Boy-addicted women but it’s also the reason some women left them.
From one anonymous respondent:
“My motivation for dating bad boys is the fire of attitude they bring to the table.
The challenge is what brought me to them, but the fire of never knowing what’s next, and them being great in bed is what keeps you with them for a short period of time.
I could never stay with him for long, because what attracted me to him is inevitably what made me leave him in a few weeks. Who wants a challenge forever?”
And from another:
“I always fall for the bad guy. Always. My current bad guy has me wrapped around his finger (that is, whenever he decides he feels like he wants to have me wrapped around his finger) because he is a challenge to me.
Since I am constantly putting myself through personal- and self-tests (and consider myself to be an ardent perfectionist), I am finding that with him, he’s just another puzzle I’m trying to solve.
This was also definitely a wolf-in-sheeps-clothing case, too. He swept me off my feet in the beginning: long engaging discussions, expensive dinners, the works.
But then once decided he had me at the palm of his hand, the fangs came out and he truly revealed his manipulative and misogynistic ways.
Not sure exactly how many details you are looking for, but to answer your overall question, I would have to say that I am still into him because he is such a challenge.
Not trying to change him by any means (threw that out the door months ago) but instead, trying to see exactly how much I can learn (about myself) from him.”
3) The Thrill.
Doing something that was against the norm (or against parents’ wishes) was also sited as a key motivating factor.
Doing the wrong thing has an appeal, even if it’s only for a short time or you drop the Nice Guy:
“I always dated the studious, square type of guys that were perfect gentlemen and rather bland in the masculinity department.
They tried so hard to “be nice” that they came across as wimpy. This guy was totally manly in every sense of the word.