Your crowd literally makes you see the world differently.
You’re told entrepreneurs are loners and that visionaries go it alone. To be successful, you’ve heard you must leave naysayers behind and surround yourself with others who think like you.
Is this really the case?
Why do we believe that the right mass surrounding us will break us or make us?
Why is it so important to be accompanied by the right crowd?
A straight line can contract or extend
When Solomon Asch, a 1950s Swarthmore, College psychologist, asked a group of volunteers to estimate the length of a vertical black line on a plain white card, he made an intriguing observation.
This study found that each person’s estimation of the vertical black line was greatly influenced by how others perceived and estimated it.
A person who overestimated the length of the line was naturally surrounded by people who overestimated it. The same was true for underestimation. People’s perception and interpretation literally was influenced by the type of people around them.
How can a person’s perception of an objective length of a line change depending on the subjective views of others?
Asch was simply confirming what polymath Gustave Le Bon had written over half a century before, in his seminal treatise The Crowd: A Study of the Popular Mind, a work reputed to have been read by Lenin, Mussolini, and Hitler.
Le Bon wrote that in a crowd, “The sentiments and ideas of all the persons take one and the same direction and their conscious personality vanishes”.
What’s happening in your brain?
When exposed to a rewarding stimulus, the brain responds by increasing release of the neurotransmitter dopamine.
The structures associated with the reward system are found along the major dopamine pathways in the brain. The mesolimbic dopamine pathway is thought to play a primary role in the reward system in our brain. (1)
Invariably, when you hold a conviction or an idea that resonates with the stance of the crowd surrounding you, your brain’s reward pathway is activated and you instantly feel good.
This shared idea also makes us feel accepted and recognized on a social platform. As human beings are majorly dependent on social acceptance and validation, this is a significant basis on which Le Bon proposed the three stages on which crowds existed : submergence, contagion, and suggestion.(2)
During submergence, the individuals in the crowd lose their sense of their individuality and personal responsibility. This is quite heavily induced by the anonymity of the crowd.(2)
Contagion refers to the propensity for individuals in a crowd to unquestioningly follow the predominant ideas and emotions of the crowd.(2)
Suggestion, similarly, refers to the period in which the ideas and emotions of the crowd are primarily extracted from a archaic shared racial unconsciousness, which is uncivilized in nature.(2)
This idea perpetuated by Le Bon reveals how the psychology of the crowd functions based on shared sense of responsibility and emotions.