If you look at Abraham Maslow’s Hierarchy of Needs, you will notice that self-actualization and self-transcendence are at the top. As human beings, we want our work to be able to impact others, to change lives, and to make the world a better place.
When your work is in alignment with the legacy you want to create in the world, your mission drives you. Consider this, SpaceX is just a vertical trucking company. It aims to move things vertically instead of horizontally as other vehicle companies did. But that’s not how Elon Musk looks at it.
Musk is obsessed with colonizing the Red Planet. His vision and mission with SpaceX are crystal clear. Musk said that there’s a one-in-forty-thousand chance that an asteroid will hit the Earth and we could be the next dinosaurs. And so, he created SpaceX so that we could back up humans on Mars, like a hard disk backup.
More importantly, Musk often thinks and talks about his company 10 years into the future. And he speaks as if the future is happening right now. That’s how Musk created a meaningful vision so powerful that you can’t help but be inspired by it.
And that’s how you can impact the world and change lives. When your work is big and meaningful enough, you can’t help but be inspired by it. As Steve Jobs said, “If you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you.”
3. Giving back to the community and society
You may think that what you do may not impact the world. After all, you’re not Elon Musk or Steve Jobs. But don’t underestimate your ability on how you can make the world a better place.
In 2009, a dry cleaner named Carlos Vasquez had a burning desire to help the locals who had lost their jobs. So, he put up a sign on his business window that said, “If you are unemployed and you need an outfit cleaned for an interview, we will do it for free.”
Carlos did that because he wanted to give back to the community where the people there have been giving him business. But his action accidentally started a movement when the press covered his story.
Other dry cleaners across the country started cleaning clothes for free for unemployed people preparing for interviews. And one cleaner named Don Chapman was inspired by Carlos’s actions. Don cleaned over 2,000 suits for free to help society just because of one man’s action.
So, how can you be an inspiration to others? How can you help and give back to your community and society, or the world at large? If you are an influencer, you can make a stand and choose to promote healthy products rather than junk foods. Larger brands are known for always giving back.
Patagonia is an outdoor clothing company that inspires others to save the environment. Nike always promotes equality. Starbucks and McDonald’s are known for their act of supporting the refugees worldwide.
“Vision is a destination – a fixed point to which we focus all effort. Strategy is a route – an adaptable path to get us where we want to go.” – Simon Sinek
What about you? What about your company and business? What can you do to make a stand and make the world better?
We always heard that we need to have a strong and emotional purpose or vision to be successful. And it’s true because without having a meaningful mission, you’ll never be inspired and motivated to do what you’re supposed to do.
Use the 3 tips shared in this article to craft your own meaningful, impactful, and inspiring vision. Let your vision pull you to the success you want.