4 Ways Self-Employment Could Increase Your Self-Awareness

Self-Employment Could Increase Your Self-Awareness

A self-aware person is one who is consciously in touch with their own emotions, ideals, goals and character. Are you interested in developing your own self-awareness? There are many possible ways to accomplish this, but becoming self-employed is one of the fastest and surest ways to do it. Let’s discuss 4 beneficial ways self-employment forces you to cultivate a greater sense of self-awareness.

How Self-Employment Could Increase Your Self-Awareness:

1. Business Branding Forces You to Define Your Core Values

As a self-employed person or entrepreneur, you will have to make a conscious effort to develop either a personal brand or company brand, or possibly both. This exercise will prompt you to specifically define your core values. Many successful companies have strong, clear brand messages resulting from consciously determined brand values.

Consider Dr. Bronner’s soap company for an example of successful brand messaging. This company sells the most popular organic soap products in the United States. Dr. Bronner’s brand message is clear and consistent. It encompasses both environmental activism and social justice.

When the Bronners made the decision to source only fair trade versions of all of their products’ ingredients, they discovered that fair trade options didn’t exist for some of their most important ones. The company’s executives then made the decision that they would farm their own coconuts, palm oil and peppermint. In this same manner, the company’s brand values drive all their business decisions.

What values do you want to be known for? As a self-employed person, these values would become the essence of your business brand. Your answer to this question is also at the heart of your own self-awareness.

2. Choosing a Business Niche Requires You to Understand Your Skills, Strengths and Weaknesses

If you hope to have a chance at successfully operating a business, you’ll need to have a thorough understanding of your own abilities and inabilities. As a business owner, you’ll need to make numerous decisions about the nature of the work to be done, the nature of the products or services to be sold and the people who will do the work.

Will you do all the work yourself? Will you hire employees and delegate some of the work? Or will you outsource work to freelancers or other companies? What sort of work are you best at doing? What sort of work are you terrible at doing, or unenthusiastic about doing?

If you plan to do the work yourself, do you have the necessary skills you’ll need to do it? Or will you have to upskill? If you plan to hire employees, what skills would you value most in the team members you hire?

Answering all these questions forces you to sharpen your sense of self-awareness.

3. Being Your Own Boss Compels You to Set Goals Based on What You Want

As your own boss, you’ll have to figure out what, exactly, it is that you want to achieve in every aspect of your business. You’ll have to map out how you want to spend your days. You’ll have to decide what your working environment will look like. You’ll have to choose how to spend the funds that you or other investors are investing in the business. You’ll have to have plans and contingency plans.

Most of all, you’ll have to set goals that you strive to meet. Proper goal setting requires a strong sense of self-awareness.

4. Being Self-Employed Empowers You to Define Your Own Success

If you ask other people to define success, there are people who will be able to give you a clear definition based on their own perceptions and self-awareness. There are other people who will give you blank stares, or perhaps they’ll mumble something about being rich or having a respectable job title.

Being self-employed is likely to give you the confidence to understand what your own personal definition of success is. Often, people find that defining success is a stepping stone to achieving it. Determining what success looks like to you is another important component of self-awareness.

Cultivating self-awareness has many benefits. According to Tasha Eurich at Harvard Business Review, it can result in greater confidence and creativity. It can also lead to greater profitability in business. It’s a worthwhile pursuit, and self-employment can be one particularly effective means of achieving it.