When someone buys something new and feels compelled to upgrade or replace their existing possessions that are related to or nearby the new one – it is called the “Diderot Effect”.
Study Link – https://en.wikipedia.org/wiki/Diderot_effect
When someone buys something new and feels compelled to upgrade or replace their existing possessions that are related to or nearby the new one – it is called the “Diderot Effect”.
Study Link – https://en.wikipedia.org/wiki/Diderot_effect
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