Losses are, psychologically, twice as powerful as gains. So winning $100 feels as good to us as losing $50 Feels Bad.
Study Link- https://www.jstor.org/stable/1914185
Losses Are Psychologically Twice As Powerful As Gains
Losses are, psychologically, twice as powerful as gains. So winning $100 feels as good to us as losing $50 Feels Bad.
Study Link- https://www.jstor.org/stable/1914185
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