The Hot vs Iced Coffee Debate: What Experts Reveal About Your Preference

 / 

In the ongoing debate between hot vs iced coffee, experts have shed light on the reasons behind individuals’ strong preferences for the temperature of their favorite brew.

Recent data from the National Coffee Association’s Fall 2023 trend report reveals a notable surge in iced coffee consumption, with a staggering 64% increase since January 2023.

Hot Vs Iced Coffee: The Science and Psychology Behind

Starbucks, one of America’s largest coffee brands, reported that cold beverages accounted for a remarkable 74% of their beverage sales in the last quarter. This shift towards iced coffee has been evident for some time, as evidenced by a 2012 Dunkin’ Donuts survey indicating that 84% of their customers preferred cold coffee even during the winter months.

The popularity of coffee culture in the United States is undeniable, with coffee emerging as the nation’s most favored beverage, surpassing water, tea, soft drinks, and juice, according to the latest NCA report.

A 2022 study conducted by the University of Southern California underlines the role of coffee in daily routines, emphasizing that many individuals have established habitual coffee-drinking patterns regardless of their fatigue levels.

Notably, people’s coffee temperature preferences often persist year-round, and for some, like Maryna Gray, a coffee expert and Director of Coffee at Bean Box, this means enjoying both hot and iced coffee throughout the day. Gray points out that the choice of how to enjoy coffee can set the tone for the day and can be a ritualistic experience.

Personal preferences, as well as emotional associations with the temperature of the drink, come into play. A Yale University study from 2008 even found that individuals holding hot coffee were perceived as “warmer” people, associated with traits like generosity and trustworthiness, compared to those with iced coffee.

According to Lisa Young, PhD, an adjunct professor of nutrition at New York University, personal preference plays a significant role in choosing between hot and iced coffee. Some individuals favor the refreshing and mild taste of iced coffee, while others prefer the warmth and robustness of a hot brew.

Weather and seasons can also influence these choices, with iced coffee being more appealing during hot summer months, while hot coffee provides comfort in colder weather.

Furthermore, the choice between hot and iced coffee can be linked to different moods or lifestyles. Hot coffee is often associated with relaxation and savoring the moment, encouraging individuals to slow down. On the other hand, iced coffee or cold brew is often chosen for its convenience, aligning with on-the-go lifestyles and catering to busy schedules.

Marketing campaigns and social media trends also have a significant impact on coffee choices. Coffee chains like Starbucks have successfully promoted their iced coffee offerings through various campaigns and limited-time flavors, creating excitement and novelty around cold beverages.


— Share —

— About the Author —

Leave a Reply

Up Next

Researchers Share 5 Strategies to Complete Stress Cycle and Prevent Burnout

In a recent article published by The Conversation, Theresa Larkin and Susan J. Thomas, both associate professors at the University of Wollongong, shed light on the significance of completing the stress cycle to avoid burnout and depression. Chronic stress, they warn, can lead to severe health issues including heart disease, stroke, and diabetes.

The authors delineate the three stages of the stress cycle: perceiving the threat, experiencing the fight-or-flight response driven by stress hormones like adrenaline and cortisol, and finally, achieving relief which signifies the completion of the cycle.

While stress is an inevitable part of life, remaining in the heightened state of fight-or-flight can have detrimental effects on both physical and mental health.

Up Next

Delving into the Love-Hate Relationship Teens Have with TikTok and Instagram

Body: In an era where social media has become an integral part of daily life, a complex relationship has emerged between teenagers and platforms like TikTok and Instagram. A recent examination sheds light on the dichotomy of emotions that adolescents experience towards these ubiquitous apps.

Research has long highlighted the potential risks associated with heavy social media use among teens, including heightened anxiety, depression, and feelings of loneliness. Despite these concerns, TikTok and Instagram remain immensely popular among adolescents, serving as primary avenues for social interaction and connection with peers.

Teen’s Interest Towards TikTok and Instagram

One of the primary reasons behind teens’ affinity

Up Next

Impact Of Air Pollution: Understand How It Is Linked to Deteriorating Mental Health

In a significant revelation, the Delhi government has informed the National Green Tribunal (NGT) that exposure to air pollution is closely associated with worsening mental health conditions among residents of the national capital. The admission comes amidst growing concerns over the hazardous air quality levels that have plagued Delhi for years

The disclosure was made during a hearing before the NGT, where the Delhi government presented findings linking air pollution to a range of mental health issues. This revelation underscores the urgent need for comprehensive measures to address the dual crisis of air pollution and its impact on public health.

Impact Of Air Pollution On Mental Health

Delhi, one of the most polluted cities globally, g

Up Next

Summer Hydration: Home Remedies for Glowing Skin Through Refreshing Drinks

In the scorching heat of summer, maintaining hydration levels is crucial not only for overall health but also for achieving radiant, glowing skin. With the right combination of ingredients, homemade refreshing drinks can quench your thirst while nourishing your skin from within.

List of Refreshing Drinks

Here’s a comprehensive guide to some hydrating summer drinks that will leave your skin looking fresh and revitalized.

As temperatures rise, dehydration becomes a common concern, leaving individuals feeling drained and parched. However, combatting this issue goes beyond simply drinking water; incorporating hydrating ingredients into your beverages can provide an added boost of skin-nourishing benefits.

Up Next

Strength Training Effective in Reducing Depressive Symptoms, Says Study

A groundbreaking study has revealed that strength training exhibits a potent anti-depressive effect, even in individuals without diagnosed anxiety or depression. Conducted over an eight-week period, the research involved participants aged between 21 and 31, investigating the impact of resistance exercise on mental health.

The study, which garnered attention for its promising findings, demonstrated a significant reduction in depressive symptoms among all participants, irrespective of their mental health status. This discovery marks a pivotal moment in the quest for alternative treatments for mild depression.

The training program, meticulously designed in accordance with guidelines from The World Health Organization (WHO) and the American College of Sports Medicine (ACSM), incorporated muscle-strengthening activities targeting major muscle groups. Participant

Up Next

Boost Memory: 5 Lifestyle Tweaks Recommended by a Neuroscientist

Neuroscientist Adriana Diaz shares five lifestyle tweaks to boost memory and brain health. Her insights offer practical strategies for individuals of all ages.

Brain health is gaining prominence in discussions surrounding overall well-being. In a TikTok video that resurfaced this week, neuroscientist Rachelle Summers underscores the importance of maintaining brain health to potentially reduce the risk of Alzheimer’s disease and dementia, conditions on the rise in both older and younger populations.

Tips To Boost Memory And Brain Health

Summers advocates for sufficient sleep, recommending adults aim for eight to 10 hours per night to consolidate long-term memories. This aligns with the Centers for Disease Control and Prevention’s recommendat

Up Next

Drinking Habits and Relationship Longevity: Drinking With Your Partner May Lead to Longer Life

In a recent study published in the journal The Gerontologist, researchers delved into the intriguing link between drinking habits and relationship longevity among couples over the age of 50. Led by Kira Birditt, a professor and researcher at the University of Michigan, the study sheds light on how shared drinking patterns may impact not only the quality of romantic relationships but also life expectancy.

The study, which surveyed 4,566 married couples, aimed to examine the association between alcohol consumption within couples and its implications for mortality rates. Birditt and her team conducted interviews with the participating couples every two years to gather da