Want to be seen and heard? Want to know how to attract attention from others? There are certain psychological triggers that you can use to grab someone’s attention.
When we know how to capture attention, we can choose to positively influence the behavior of others around us. Whether you are an entrepreneur, an artist, or just someone who wants to be heard, learning the art of capturing attention can be highly beneficial for you.
Are you vying for attention?
Imagine being a creator who cannot convince people of the value of his creation. Imagine looking for a promotion but not being able to impress your boss. Imagine being a startup owner unable to persuade investors. In life, it is very crucial that we know how to attract attention in order to succeed in life, whether professionally or personally.
Being able to capture attention is one of the basic requirements of being a leader. Thankfully, science has shown how our brain processes information and channels focus. This can enable us to understand the process of attracting attention.
In a Harvard Business Review article, Ben Parr, author of Captivology: The Science of Capturing People’s Attention, explains “Your long-term success depends on winning the attention of others… But very few people know the science behind captivating others.” The fact is, attention is more valuable than money or any other material possessions. It is undoubtedly the most important thing anyone can give you.
How to attract attention
Based on years of research and studies on psychology, neurology, economics, and sociology, author Ben Parr outlines the following 7 triggers to catch someone to attention:
Activating the senses is crucial when you want to attract attention. For instance, the color of your attire while giving a presentation can make a big difference to how much others pay attention to you. Similarly, the color of your brand’s logo will determine how a customer perceives your company.
“If a female hitchhiker wears red, she’s more likely to get picked up. Sensory cues like these to direct our attention automatically. It’s a safety and survival mechanism that helps us react faster than our brains can think,” writes Parr. Although you don’t need to wear red clothes every time you want to attract someone’s attention, you can use this information to manipulate basic human instincts to grab attention.
“We pay attention subconsciously and automatically to certain sights, sounds, and colors and other sensory stimuli based on the contrast they have with their surroundings and the associations we have with them,” says Parr.
The key is to use subtle techniques to influence the behavior of others so that they pay more attention to you. For instance, if you wish to build a better rapport with a client or a date, offering them a hot cup of coffee can do wonders. According to a 2008 study by Lawrence E. Williams and John A. Bargh, participants who held a cup of hot coffee were more likely to view the target individual as more caring, generous, good-natured, and “warmer”.
If you want to attract attention from others, then you need to learn how to contextualize your opinions to appeal to your target audience. “Our view of the world is shaped by our biological, social, and personal experiences and biases. These frames of reference lead us to embrace and pay attention to some ideas and to ignore others entirely,” adds Parr.
Our frames of reference are the context that influences our choices or reactions. So we need to either change our context or adapt our arguments to our audience’s frame. With the help of repetition, you can begin to change your frame of reference. A study conducted in the 1970s revealed that when we expose subjects to the same statement repeatedly, soon the subjects will begin to believe that the statement is true. Parr suggests, “So don’t be afraid to repeat a message if you want it to sink in.”