NEVER OUTSHINE THE MASTER
Always make those above you feel comfortable in their sense of superiority. In your desire to please or impress them do not go too far in displaying your talents or you might accomplish the opposite – inspire fear and insecurity. Make them appear more brilliant than they are – and you will attain the heights of power.
NEVER PUT TOO MUCH TRUST IN FRIENDS, LEARN HOW TO USE ENEMIES
Be wary of friends – they will betray you more quickly, for they are easily aroused to envy. They also become spoiled and tyrannical. But hire a former enemy and he will be more loyal than a friend, because he has more to prove. In fact you have more to fear from friends than from enemies. If you have no enemies, find a way to make them.
CONCEAL YOUR INTENTIONS
Keep people off balance and in the dark by never revealing the purpose behind your actions. Without a clue as to what you are up to, they cannot prepare a defense. Guide them far enough down the wrong path, envelop them in enough smoke, and by the time they realize your intentions, it will be too late.
ALWAYS SAY LESS THAN NECESSARY
When you are trying to impress people with words, the more you say, the more common you appear, and the less in control. Even if you’re saying something banal, it will seem original if you make it vague, open-ended, and sphinxlike. Powerful people impress and intimidate by saying less. The more you say, the more likely you are to say something foolish.
SO MUCH DEPENDS ON REPUTATION – GUARD IT WITH YOUR LIFE.
Reputation is the cornerstone of power. Through reputation alone you can intimidate and win; once it slips, however, you are vulnerable, and will be attacked on all sides. Make your reputation unassailable. Always be alert to potential attacks and thwart them before they happen. Meanwhile, learn to destroy your enemies by opening holes in their own reputations. Then stand aside and let public opinion hang them.
CREATE AN AIR OF MYSTERY
Never make it too clear what you are doing or about to do. Do not show all your cards. Mystery and uncertainty create anticipation – everyone will want to know what comes next. Use mystery to beguile, seduce, even frighten
GET OTHERS TO DO THE WORK FOR YOU, BUT ALWAYS TAKE THE CREDIT
Use the wisdom, knowledge, and legwork of other people to further your own cause. Not only will such assistance save you valuable time and energy, it will give you a godlike aura of efficiency and speed. In the end your helpers will be forgotten and you will be remembered. Never do yourself what others can do for you.
MAKE OTHER PEOPLE COME TO YOU – USE BAIT IF NECESSARY
When you force the other person to act, you are the one in control. It is always better to make your opponent come to you, abandoning his own plans in the process. Lure him with fabulous gains – then attack. You hold the cards
WIN THROUGH YOUR ACTIONS, NEVER THROUGH ARGUMENT
Any momentary triumph you think you have gained through argument is really a Pyrrhic victory: the resentment and ill will you stir up is stronger and lasts longer than any momentary change of opinion. It is much more powerful to get others to agree with you through your actions, without saying a word. Demonstrate, do not explicate.
INFECTION: AVOID THE UNHAPPY AND UNLUCKY
You can die from someone else’s misery – emotional states are as infectious as diseases. You may feel you are helping the drowning man but you are only precipitating your own disaster. The unfortunate sometimes draw misfortune on themselves; they will also draw it on you. Associate with the happy and fortunate instead.