The Tendency Of People To Prefer Reducing A Small Risk

The Tendency Of People To Prefer Reducing A Small Risk

The tendency of people to prefer the complete elimination of risk over alternatives with greater overall risk reduction is called the ‘Zero-risk Bias’. Zero risk is often more appealing to our brain.

Study Link – https://en.wikipedia.org/wiki/Zero-risk_bias

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Alphonse Lamartine

Experienced Editor with a demonstrated history of working in the online media industry. Skilled in Content Writing, Content Curation, Proofreading, Social Media, and Editing. You can find me writing mostly about relationship issues at work.View Author posts

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