The tendency of people to prefer the complete elimination of risk over alternatives with greater overall risk reduction is called the ‘Zero-risk Bias’. Zero risk is often more appealing to our brain.
Study Link – https://en.wikipedia.org/wiki/Zero-risk_bias
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The tendency of people to prefer the complete elimination of risk over alternatives with greater overall risk reduction is called the ‘Zero-risk Bias’. Zero risk is often more appealing to our brain.
Study Link – https://en.wikipedia.org/wiki/Zero-risk_bias
Published On:
Last updated on:
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