Female Customers Are Relatively More Loyal To Individuals

Female Customers Are Relatively More Loyal To Individuals

Female customers are relatively more loyal to individuals, such as individual service providers (e.g., a hair dresser, a doctor, a salesperson).  Whereas male customers are relatively more loyal to companies and organizations (e.g., a hair salon, a medical clinic, a store).

Study Link -https://www.researchgate.net/publication/33052665_Are_Women_More_Loyal_Customers_Than_Men_Gender_Differences_in_Loyalty_to_Firms_and_Individual_Service_Providers

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Alphonse Lamartine

Experienced Editor with a demonstrated history of working in the online media industry. Skilled in Content Writing, Content Curation, Proofreading, Social Media, and Editing. You can find me writing mostly about relationship issues at work.View Author posts