Female Customers Are Relatively More Loyal To Individuals

Female Customers Are Relatively More Loyal To Individuals

Female customers are relatively more loyal to individuals, such as individual service providers (e.g., a hair dresser, a doctor, a salesperson).  Whereas male customers are relatively more loyal to companies and organizations (e.g., a hair salon, a medical clinic, a store).

Study Link -https://www.researchgate.net/publication/33052665_Are_Women_More_Loyal_Customers_Than_Men_Gender_Differences_in_Loyalty_to_Firms_and_Individual_Service_Providers

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