Losses Are Psychologically Twice As Powerful As Gains

Losses are, psychologically,

Losses are, psychologically, twice as powerful as gains.  So winning $100 feels as good to us as losing $50 Feels Bad.

Study Link- https://www.jstor.org/stable/1914185


Alphonse Lamartine

Experienced Editor with a demonstrated history of working in the online media industry. Skilled in Content Writing, Content Curation, Proofreading, Social Media, and Editing. You can find me writing mostly about relationship issues at work.View Author posts