The best time-traveling device is a scent. You think of your grandmother’s kitchen and all of her unique dishes when you smell a cookie-scented candle. Companies should think about smell branding because scents evoke feelings and memories. What about using flavors? There are a lot of memories and emotional attachments to flavors as well. That’s partly why personalized lip balms are a good idea to convey a brand’s personality.
When Brand Personality Meets the Everyday Routine
There are certain things you do every day. You brush your teeth. Comb your hair. Put on your lip balm and so on. When you are able to place your brand in the midst of those everyday routines, it means your logo and image are in front of audiences regularly, daily, even.
The more your brand is before customers, the better off your company is when it comes to their recall. You become a part of their everyday routine if you make a lip balm they like and use. For convenient, everyday use, your lip balm (and logo) may be kept in their desk drawer, car, luggage, and other locations.
The Psychology of Scent and Flavor
The New York Times states that the senses of smell and taste go hand in hand — and are highly powerful. These senses help memories, thoughts, and emotions to arise. When those things are favorable and attached to your brand, it’s only going to mean good things for you.
Flavor branding, like scent branding, places your brand in the midst of scents or flavors your audience appreciates. You also want the scent and flavor to be cohesive with your brand’s message. Customers use the lip balm, appreciate the useful item, and associate the scent and small with your brand, all without a second thought.
Choosing the Right Flavor to Match Your Brand Identity
Brand personality is important to the reputation of your company. Which flavor reflects well on your company and matches your brand’s personality?
The Washington Post shows that marketing and branding have changed what consumers think of as “clean” scents and flavors. That shows that flavors are a powerful way to market.
Which flavor matches your brand? Define both your brand and your target audience, then think about these things:
- Consider the basic tastes
Sweet, salty, and sour…the combinations of the basic tastes can create a satisfying flavor.
- Remember trends
Even flavors have trends. While it’s tempting to lean into the trends, you want to execute your lip balm in a way that is authentic to the company. Don’t go by popularity alone.
- Include specifics
Instead of choosing something generic, like ‘strawberry,’ by specific and go with something like ‘white chocolate-covered strawberries. ’ The unique flavor stands out and helps you to move beyond the norm.
Beyond Taste: Packaging and Experience Complete the Story
After you settle on a flavor and scent for your branded lip balm, don’t stop there. The packaging is also important. You want the exterior to include your company’s logo and colors that match the brand’s palette.
How Lip Balm Becomes a Shareable Brand Touchpoint
Lip balms are a nice way to share your brand with others in a practical way. It’s important to hand the lip balm out so customers can share it with others and use it themselves.
Every time your brand touches someone, even through something as small as a lip balm, it’s something you are sharing with others. Usable items that are necessary and unique help to create touchpoints that stand out.
When Companies Create Custom Scent And Flavor Profiles
Lots of companies have lip balms with their logos on them, so how can yours be different? Consider creating a scent and flavor for your company that no one else has. That scent and flavor that is all your own will help your company to stand out as even more unique than it already is. Consider your brand’s personality carefully, and also remember the target audience, to create something truly special.
In conclusion
A company’s brand personality is highly important and needs to be carried out through any promotional items. If you decide to order customized lip balm from Save Your Ink, go the extra mile and dig into the scent and flavor in order to line up the right choice for your brand. Choose the right combination, or create your own, to give customers a unique experience. Once the packaging and logo are just right, you have a useful item to pass around that can meet a need and get your company’s name into hands (and on lips) regularly.
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