People decide on options based on whether the options are presented with positive or negative connotations; e.g. as a loss, or gain. This cognitive bias is known as the Framing Effect.
Study Link – https://en.wikipedia.org/wiki/Framing_effect_(psychology)
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People decide on options based on whether the options are presented with positive or negative connotations; e.g. as a loss, or gain. This cognitive bias is known as the Framing Effect.
Study Link – https://en.wikipedia.org/wiki/Framing_effect_(psychology)
Published On:
Last updated on:
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