Campus mental health will get a meaningful nudge in 2026 as LG expands its partnership with NAMI as part of its enduring Life‘s Good: Experience Happiness campaign to raise awareness and provide support for campus mental health issues across US universities and colleges. It builds on extending LG‘s previously stated commitment to emotional health in young people seen over years as the Life‘s Good campaign though local campus mental health is the focus here, at a time when students are still reeling from pandemic cold-turkey, market depression, and social unrest. For many families saying goodbye to teenagers, realizing that the campus mental health shakeup is being approached as a community rather than an individual student‘s problem is very reassuring.
The merger will also provide funding and resources for NAMI programs designed to train students, campus staff, and peer leaders to identify warning signs early, talk openly without judgment, and connect fellow students to resources before potential crises occur. Initiatives feature workshops, campaigns, and student-led projects in order to remove the shame around discussing campus mental health and encourage open communication. The pervasive experience of anxiety, depression, loneliness, and isolation among college students particularly first-generation and marginalized populations requires nothing more than a phrase to make a huge impact.
Campus mental health work under this program also focuses on upstream prevention intervention before individuals get to the point of crisis. As a start, this entails promoting positive habits related to sleep, exercise, and screentime; cultivating support through clubs and campus programs; and informing students about the availability of campus counseling services, hotlines, and online resources. A large reason why young people are reluctant to seek help is the belief that they need to be “bad enough” first; the campus mental health message is that support is available to all students, for the period of a bad week or for an ongoing problem.
At the university level, initiatives such as LG and NAMI aim to supplement the limited services available when the campus counseling center is full or under-funded. While these initiatives are not substitutes for clinical care, peer prevention and education efforts can dismantle stigma, promote early intervention, and develop cultures of acceptance for vulnerability. Disbursing mental health awareness messages at orientation, in dorm rooms, and on campus activities send a strong message, ‘you are not alone, ask for help.’
Moms and dads, coaches, and care providers observing what’s happening may be encouraged to have even more conversations with students about campus mental health after all of this. Posing questions like, “Do you know where you’d go if you needed to talk to someone?” or “What’s your college or university doing or saying about mental health?” can be the added pressure campuses need for students to come away feeling the way they should that their surroundings (both at home and at school) want to support them unconditionally in becoming their best selves.
Source: LG partners with NAMI to expand commitment to mental health awareness
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