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Sunk Cost Fallacy: Interesting Facts About The Brain

Sunk cost fallacy

Sunk cost fallacy makes us continue a venture or behavior & pursue an inferior alternative simply because we have invested resources previously.


Theo Harrison

Hey there! I am just someone trying to find my way through life. I am a reader, writer, traveler, fighter, philosopher, artist and all around nice guy. I am outdoor person but heavily into technology, science, psychology, spiritualism, Buddhism, martial arts and horror films. I believe in positive action more than positive thinking.View Author posts