5 Ways Non-Verbal Skills Can Help You Build A Strong Personal Brand

NonVerbal Skills Build Strong Personal Brand

If you walk into a room with your shoulders hunched and your head down, you arrive defeated before you have opened your mouth. It does not inspire confidence to those around you. Even if you are completely nervous before a presentation or a courageous conversation, walk in like you are the host of the room. It is not about manipulation, it is about intention – you are signalling to those around you that you are comfortable in your own skin.

Amy reminds us that using bold body language doesn’t mean we will always get the result we desire; instead it means that we will come away from every interaction feeling that we fully and accurately represented who we are and what we want.

She says that taking control of your body language is not just about posing in a powerful way. It’s also about the fact that we pose in a powerless way much more often than we think — and we need to change that. When you have your next online meeting, remember to sit up straight, smile and make eye contact. Think about the message you send if you are slouched on the table and arms folded? The simple gesture of arriving with a notebook and pen will speak volumes because you are demonstrating that you are focused, committed and engaged. Make sure you actually write in the notebook though!

Remember – showing up as a powerful personal brand means you need to be in alignment. If your words say one thing but your body language conveys something completely opposite – you are going to send out conflicting messages. The non-verbal skills speaks way louder than your words any day.

Related: The Johari Window: How To Build Self-Awareness and Achieve Success


“You’re either remarkable or invisible. Make a choice.” – Seth Godin

Sometimes intention is not enough when it comes to creating a powerful personal brand. You may have every intention of showing up as trustworthy, dynamic, ambitious or reliable. The missing piece is your actions – what are you doing every single day to demonstrate how you live these values?

Think about your brand – what are the words you want people to associate with you? What do you want their first impression to be about you? If there is a gap, this can be solved with congruent action.

If you’re feeling a little stuck on the next steps, make a list of words describing how you would like to show up. Personal branding Guru, Tom Peters, suggests you should start playing with words. Keep a notebook, paper or electronic and ask yourself: “Who am I? Who am I not? (The experts agree: Brand is as much about what a product “is not” as about what it “is.”)

What is your brand promise and how are you creating this experience on a daily basis?

Self-awareness and self-honesty are critical to closing the gap between where you are and where your desired brand is. You can behave your way back into trust with some simple tweaks like showing up on time, preparing, fostering deeper connections, bringing your full self to work, sharing your ideas and holding yourself in a way that signals confidence.

Ready to own your days and not feel like they are owning you?

I’ve created an ultimate guide to Show Up To Yourself: In Life & Business. If you follow this daily, you can build new habits — and actually sustain them; schedule yourself into your calendar, guilt-free; and manage your inner critic, free of anxiety and fear.

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Written by: Lori Milner
Originally appeared on Beyondthedress.co.za

Republished with permission.

5 Ways Non-Verbal Skills Can Help You Build A Strong Personal Brand
5 Ways Non-Verbal Skills Can Help You Build A Strong Personal Brand
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