This is the way to bond and connect with another person’s needs instead of just your own pathetic wants.
You can use this in an elevator pitch, on a date, with your children, on your mother, whatever. But it works.
The most efficient techniques are mentioned below (think about these things when talking) :
1.Urgency: Why the problem you solve is urgent to your demographic. For example: “I can never get a cab when it rains!”
2.Unique : Why is your solution unique: “We aggregate 100s of car services into one simple app. Nobody else does this.”
3.Useful: Why is your solution useful to the lives of the people you plan on selling to or deliver your message to: “We get you there on time.”
4.Ultra-Specific: This shows there is no fluff: “Our app knows where you are. Your credit card is pre-loaded. You hit a button and a car shows up in 4-5 minutes.” Of course the example given is for Uber but you can throw in any other example you want.
5.User-friendly:In other words, make it as easy as possible for someone to say “yes”. Like a money back guarantee, for instance. Or a giveaway. Or higher equity. Or testimonials from people you both know.
5.Unquestionable Proof: This can be in the form of profits. Or some measurable statistic. Or testimonials. Or a good wing-man. Whatever it takes.
A lot of people say you have to satisfy the desires of the other person in order for them to say “yes”.