Loyalty will unite people. It’s what friends, marriages, sports fans, communities and even countries rely on to be great.

According to wikipedia loyalty it’s said to be “faithfulness, devotion to a person, country, group or cause” but what’s faithful? To have complete trust or confidence in someone or something” So loyalty is about having complete trust in someone/cause you believe in, not because they have proved they are reliable but because you trust that they will be and if trust equals loyalty, then what’s trust? “A firm belief/ reliance on the integrity, strength, ability, surety, of a person or thing.

So ultimately, loyalty is the reliance on integrity, strength and the confident expectation (with hope) to someone or better yet on Boston.com defined it as the “willingness to make an investment or personal sacrifice to strengthen a relationship. – Fred Reichheld”
What is loyalty to you ?